• ABOUT: For more than 30 years Guertin Associates has provided some of the world’s leading and most innovative companies with highly effective branding, product development, strategic business planning and market development support.

    Clients are drawn to Guertin Associates for their ability to capitalize on the Agency’s capabilities, contacts and experience to rapidly move new products to market, or to inject renewed relevance and vitality into existing brands and services.

    If you are looking for immediate, straightforward, highly accurate answers to the issues and opportunities that are currently facing your business, you will find none more impactful than those provided by Guertin Associates.

  • SERVICES: Guertin Associates offers a full complement of marketing, business planning, research and communication services built on a “cradle-to-grave” product support philosophy.

    Clients can choose from a broad selection of highly personalized product development, branding, strategic business planning, sales & marketing, advertising and customer research services, confident that they will receive guidance from experienced professionals familiar with their industry and market segment.

    All services are available to clients on an annual or project basis and are offered under the strictest confidentiality.

  • CLIENTS: Few agencies pursue or possess the level of multi-industry disciplinary involvement proven to be the cornerstone of Guertin Associates’ success in attracting such clients as:

    Anheuser-BushAT&TBank of America Bristol-Myers SquibbChevronCiba Vision CitibankCloroxConocoPhillipsCoors Dole FoodE&J GalloElkayGE Medical HallmarkHeinzHillshire Brands Johnson & JohnsonITWKellogg Kimberly-ClarkKraftKohlerMellon Bank MobilNMLPNestle USA

    Nissin FoodsNovartisOrkin Paragon Performance ProductsPfizer PPG IndustriesPrudentialQuaker Oats SeagramSiemensTrademark Coffee UnileverWeber-StephenWells Fargo Whitehall-Robins

  • CONTACT: We have spent decades helping clients successfully compete      by outthinking and outflanking the competition, employing intelligent risk taking and fighting for what we know in our gut to be right, even though it may have never been tried before. Change can be difficult and threatening, but it remains a necessary component of      any business survival plan. Contact Guertin Associates today by calling   (847) 559-9855, or email us at inforequest@guertincommunications.com to learn more about how we can bring about positive change for your business.

    We are confident that the more you know, the more determined you will be to entrust us with growing your business.

  • Let Guertin + Associates show you how to InterFace directly with the strategic needs and business planning activities of key customers and industry leaders to enhance Voice of Customer (VOC) and Voice of Brand (VOB) knowledge capable of driving continuous product innovation and sales growth.

  • Customer loyalty isn’t dead; it’s simply on life support and in need of ongoing resuscitation. The confluence of too many SKU’s, distribution channels and competing messages have drastically reduced the market share and purchase frequency once enjoyed by manufacturers. Breaking into markets or regaining lost share points will require a stronger commitment to customer knowledge and relationship development.

  • Advances in manufacturing technology have effectively done away with the quality and perceptual advantages once enjoyed by many leading edge products and services. Maintaining brand identity and preference, along with higher margins, requires greater differentiation of products or services though closer attention and definition of customer needs.

  • Growth and speed of internet shopping, information gathering and order placement, coupled with an ever broadening mix of distribution channels has made purchasing goods and services more convenient and faster for consumers and businesses. Maintaining top of mind awareness, high levels of product knowledge and an easy purchase structure is critical to capturing customer transactions.

  • With a shortage of experienced and qualified talent being experienced across core industries, it is not surprising to find that 23% of employees who responded to a recent study stated that they are actively seeking to advance their job opportunities through a change of employment. Who will you turn to for support should you lose a key member of your strategy team?

  • If you are looking for award winning business strategy based on today’s most in-depth and innovative customer research, you will find it at Guertin Associates. Let us show you how to rechannel your advertising and marketing efforts to more effectively reach and differentiate your products or services to their most loyal and profitable customer groups.